Which category is described as having insecurity and skepticism and waiting for guarantees before adopting change?

• A. Innovators
• B. Late Majority
• C. Early Adopters
• D. Laggards

Answer: (B)

Think about how groups respond to new ideas. The Late Majority are the cautious segment: they’re skeptical and prefer solid guarantees before changing how they do things. They tend to wait until most others have adopted and demonstrated actual benefits, needing evidence and social proof before committing. They’re not risk-takers like innovators, nor trendsetters like early adopters, and they’re not as resistant as laggards who cling to tradition. The described tendency—scepticism and waiting for guarantees before adopting change—best matches the Late Majority.